Buy Less, Choose Well
When a brand is created by a visionary of American denim, the stakes are high. But for Gene Montesano, the stakes for quality craftsmanship are even higher. Most notably known as the founder of Lucky Brand Jeans, Montesano is passionate about seeing his ideas come to life. That’s why, after 24 years with one of the top denim brands in the world, he ended up starting his own homegrown venture—Civilianaire.
Along with his longtime partner Barry Perlman, Montesano is enjoying the satisfaction that comes from the high quality and controlled process of smaller, specialized, local clothing production. Made in Los Angeles, Civilianaire exemplifies the true heritage of denim: small runs, by-hand finishes, and subdued details that keep the focus on the pieces themselves, and not the bells and whistles.