Allen Edmonds Launches New Comfort Technology Dress Shoes
Road Warriors™ Brings Classic Styles and Innovation to Guys on the Gos
May 5, 2015 - Port Washington, Wisconsin
Allen Edmonds, the U.S. premium men’s shoe manufacturer headquartered in Port Washington, Wis., is expanding its product portfolio with a new collection designed and priced for men whose feet take a beating on the road.
The Road Warriors™ Comfort Technology collection is designed to help men conquer their commute, no matter how rough. Perfect for both the young, career-oriented man and the seasoned business traveler, they combine time-honored craftsmanship with modern soles and athletic insoles for shoes that mean business, yet feel athletic.
“Many of today’s graduates have higher levels of student loan debt and lower levels of personal income than either Gen Xers or Boomers, yet they still want to stand out and make a good impression,” said Paul Grangaard, President and CEO of Allen Edmonds. “They’re seeking out authentic brands, classic styles and timeless pieces for both work and casual dress.”
Five years ago, in the midst of a business turnaround, Allen Edmonds began reaching out to Millennial men by bringing back classic designs in new colors and textures. It soon tripled its SKUs and accelerated its e-commerce offering. Now the company is launching the Road Warriors™ Comfort Technology collection, leveraging its classic stylings with lighter, higher tech soles.
A selection of young executives tested the collection and gave high praise for not only the style and comfort, but also the attractive price point. According to Dan Gallant, “the insoles and bottoms are as comfortable as any sneaker, but the tops have that perfect Allen Edmonds fit.” The 28-year-old Boston-based attorney said, “I can wear them for 12-hour days on the move through the city and they still feel comfortable at the end of the day.”
Road Warriors™ Comfort Technology five-point comfort system:
- 30% lighter than comparable welted shoes keeps legs fresh on the road
- Removable, breathable athletic footbed with shock absorbing “high rebound” foam padding.
- EVA on-piece sole is similar material to hiking boots for additional shock absorption.
- Roomy toe-box to allow for air travel foot expansion.
- Soft cork layer between insole and EVA sole allows for custom-like foot impression.
The shoes are now available for $295 both online and in Allen Edmonds’ stores.
About Allen Edmonds Shoe Corporation
Founded in 1922, Allen Edmonds Corporation is a U.S.-based retailer of premium men's footwear, apparel, leather goods and accessories with a focus on American manufacturing. Allen Edmonds' famous Goodyear welted shoes are handcrafted in Port Washington, Wis. using a 212-step production process. Consistent with the company's heritage, Allen Edmonds remains committed to providing excellent products at exceptional value for style and quality conscious men worldwide. By partnering with like-minded U.S. manufacturers, the company's offering includes men's clothing and accessory needs from head to toe. Allen Edmonds products are available at premier stores worldwide, including 71 company-owned Allen Edmonds stores across the United States, and online at AllenEdmonds.com.
- Mike Grossman
- SCC Public Relations