Allen Edmonds Offers First-Ever Online “Gone in Seconds” Flash Sale

One week only sale will offer “factory seconds” at huge discounts

June 25, 2015 - Port Washington, Wisconsin

American men’s shoe manufacturer Allen Edmonds announces their first-ever “Factory Seconds” flash sale on The seven-day-long sale starts June 26 and ends on July 2.

“For 93 years and counting we have handcrafted our shoes on the shores of Lake Michigan using our 212-step process,” said Jim Kass, Head of Manufacturing. “Our quality standards are incredibly high; and because over 100 craftspeople touch every shoe as it’s being cut, sewn, lasted, soled, burnished and finished—we have a small percentage of shoes that don’t meet our exacting standards but come very close. At Allen Edmonds, we refer to these blemishes as ‘Factory Seconds’, or F2s.”

“Normally, we sell these F2s in our Outlet stores,” said Paul Grangaard, President and CEO. “However, our business has seen major growth over the past few years and, while our F2 rate remains very low as a percentage of our production, the nominal inventory of shoes has grown to a size where we can also offer these shoes to our on-line customers.”

The flash sale will include a range of styles, although sizes, colors and inventory amounts are limited. Customers are encouraged to shop by size to see available inventory. Prices will be offered at a discount of almost 50 percent off first quality pricing and substantially below standard outlet pricing.

“This is an outstanding opportunity to buy Allen Edmonds shoes,” said Colin Hall, Chief Marketing Officer. “The pricing makes these shoes affordable to everyone including men starting their careers or in need of their first pair of interview shoes. At these prices, we fully expect the shoes to sell-through quickly, which is why we branded it the “Gone in Seconds Sale.”

To check out the sale or learn more about our Factory Seconds, visit or call the Customer Assistance Center at 1-800- 235-2348.

About Allen Edmonds Shoe Corporation

Founded in 1922, Allen Edmonds Corporation is a U.S.-based retailer of premium men's footwear, apparel, leather goods and accessories with a focus on American manufacturing. Allen Edmonds' famous Goodyear welted shoes are handcrafted in Port Washington, Wis. using a 212-step production process. Consistent with the company's heritage, Allen Edmonds remains committed to providing excellent products at exceptional value for style and quality conscious men worldwide. By partnering with like-minded U.S. manufacturers, the company's offering includes men's clothing and accessory needs from head to toe. Allen Edmonds products are available at premier stores worldwide, including 71 company-owned Allen Edmonds stores across the United States, and online at

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  • SCC Public Relations
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