Allen Edmonds: America's Largest Cobbler

Premium Men's Shoemaker Proudly Celebrates One Millionth Shoe Recrafting® Milestone

May 11, 2016 - Port Washington, Wisconsin

Premium men's American shoemaker Allen Edmonds believes shoes should last a very long time. To ensure your shoes are built to go the extra mile and beyond, Allen Edmonds handcrafts its shoes at their Port Washington, Wisconsin factory using their famous 212-step Goodyear welted process.

"The benefit of a handcrafted shoe made with Goodyear welt construction is that it can be resoled multiple times, giving the shoe a lifespan of years, sometimes even decades," said CEO Paul Grangaard. "Too often our society settles for inferior disposable products. While in the short run, this approach may cost less money, in the long run it means more purchases, more money and additional waste for our country's landfills. We prefer to make high quality shoes that men can have recrafted to near-new condition so that their favorite shoes can continue to provide comfort and confidence."

The company is proud to be celebrating its One Millionth Recraft today. In celebration of this milestone, customers who bring Allen Edmonds shoes into any Allen Edmonds store for recrafting or send in their shoes for recrafting from May 10 - 17 will receive a $50 off coupon with their returned, recrafted shoes. The $50 off is good on regular priced Allen Edmonds shoes online or in-store.

"No matter what you're wearing with them, a Goodyear welted shoe is what separates the men from the boys," said F.E. Castleberry, designer of his eponymous menswear label and Allen Edmond's One Millionth Recraft. "I sent in a well-worn pair of tassel loafers to be recrafted -- they came back looking brand new, yet feeling as familiar as the back of my hand… oh, and they'll last me at least another 5 years."

Shoes can be recrafted in two simple ways: in-store drop-off or mail-in. There are two recrafting packages that qualify for the $50 off promotion:

Prestige ($150)

  • Complete restoration package
  • Everything in Standard package, plus
    • Refinish the uppers
    • Hand-polish the leather
    • Premium care product
    • Aromatic cedar shoe trees
    • Protective shoe bag

Standard ($125)

  • Most popular option
  • Replace soles
  • Replace welting
  • Replace cork layer under insoles
  • Replace laces
  • Replace heels
  • Refinish the uppers

For more information, please visit an Allen Edmonds store near you or visit

About Allen Edmonds Shoe Corporation

Founded in 1922, Allen Edmonds Corporation is a U.S.-based retailer of premium men's footwear, apparel, leather goods and accessories with a focus on American manufacturing. Allen Edmonds' famous Goodyear welted shoes are handcrafted in Port Washington, Wis. using a 212-step production process. Consistent with the company's heritage, Allen Edmonds remains committed to providing excellent products at exceptional value for style and quality conscious men worldwide. By partnering with like-minded U.S. manufacturers, the company's offering includes men's clothing and accessory needs from head to toe. Allen Edmonds products are available at premier stores worldwide, including 71 company-owned Allen Edmonds stores across the United States, and online at

Media Contact

  • Mike Grossman
  • SCC Public Relations
  • 312-222-7478
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