The american style series

Icon: Strandmok Oxford

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A bold selection of colors, modern sole materials and intricate broguing make the Strandmok one of our most adaptable everyday designs. Matthew shows how you can stand out from the crowd with brand-new ways to wear this signature style.

Want to know more about our shoes? We’re here to help with a few frequently asked footwear questions.

What is a brogue?

This refers to any type of footwear with broguing, or perforations, on its upper. Originally these details were a key feature of the robust footwear worn by Irish and Scottish farmers working in wet conditions because they allowed water to drain from the shoes. The style’s name is derived from the Irish word brog meaning “shoe.”

What is the difference between an oxford and a blucher?

The style of shoe we know today as the oxford takes its name from the British university town where students in the 17th century are said to be among the first to have adopted this style of footwear as an easier, more comfortable alternative to the highly formal dress boots that were common at the time. The oxford is distinguished from the blucher—and derby—by its closed lacing system where the vamp (or front section of the shoes that covers the toes) is sewn on top of the quarters (or rear section of the shoe). This result in a cleaner, sleeker shape as compared to the blucher where the quarters are sewn on top of the vamp, creating an open lacing system and a shoe with a roomier fit and slightly more casual look.

What is a Goodyear welt?

We handcraft our shoes and boots on the 360° Goodyear Bench Welt, the most labor-intensive and time-consuming method for constructing a welt. This results in incredibly durable, comfortable and long-lasting footwear. A strip of leather, called the welt, is sewn around the full circumference of the uppers, forming a space under the insole that’s filled with cork and other innovative materials that will mold to your feet over time, creating a custom fit. The soles are then sewn directly to the welt, affixing them to the uppers. Not only does this make our styles sturdier and more supportive right out of the box, it also allows our experts to recraft our shoes and boots in the future, extending the lifespan of your favorite footwear.

What is recrafting and why is it important?

Shoes and boots built on our 360° Goodyear Bench Welt can be restored and rebuilt by our experts. Because the soles are attached to the welt, we can replace almost all the components of these styles while keeping the uppers and insoles intact. This means you can preserve your shoes’ unique fit and patina, while bringing them back to almost new condition. Not only does this process extend the lifespan of your footwear, it’s also saved more than 500,000 pairs of shoes from landfills over the last ten years.

How do you care for leather shoes?

We believe a great pair of shoes or boots is always a solid long-term investment. To keep your favorite footwear in top form for years or even decades to comes, use our 4 Step Shoe Care Process and these essential products.

1. Clean

Start by applying Saddle Soap with a Cotton Flannel Polishing Cloth to remove stains and dirt from the uppers and bring up the leather’s natural oils.

2. Polish

Next, use a Horsehair Dauber to treat your footwear with Cream Polish which renews the color and luster of leather. Any time you want to achieve a truly glossy, high shine, you should instead apply Carnauba Wax Polish.

3. Dress

Restore the color and surface of the leather on the heels and soles using Heel Dressing.

4. Protect

Leather Lotion keeps uppers soft, supple and hydrated while a Horsehair Shine Brush is perfect for buffing your shoes to the desired shine. As a last step, spray on Water Protector to guard against harmful moisture and spills.

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Did you know?

Getting into an easy, five-minute care ritual at the end of your day is the best way to keep your footwear looking new. Apply our Speed Polish and then go over the shoes with a few passes of the Horsehair Dauber and Polishing Cloth. Think of it as a quick wax for your car that ensures you’ll need deep polishes less often.

Our Shoes Trees

Just like the signature lasts that give our footwear its form during the construction process, our shoe trees are essential to maintaining a shoe, boot or sneaker’s shape over time and preventing bending and cracking in the uppers. Our styles are made with sustainably harvested, American hardwood cedar, a material that helps to absorb odors and moisture that can damage your footwear.

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