Portraits United in Style and Culture


Grit. Determination. Passion. Style. The American cowboy culture of bull riders, trail riders, ranchers and horseman reflects the spirit, durability and craft of our fall collection. Shot in the wide-open spaces of the western landscape by legendary photographer Cliff Watts, we recognize the life’s work of these 2nd and 3rd generation cowboys and the legacies they’re each creating.

Meet Zane Lambert

Professional Bull Rider World Finalist, Father of Two Boys and Husband to the Most Amazing Woman

How would you describe your life’s work?

My duty in life is to raise two strong men and to live life to the fullest.

What would you like your legacy to be?

I want to be known as one of the best in the sport of bull riding. Legacy is important because it makes me feel accomplished and it will be something others can remember me by.

How did you first start working with horses?

I became a bull rider because I was raised around the sport. I was athletic and I wanted to do something no one else could do. I stayed with it because it made me lots of money and I got to see so many cool places.

What are you most passionate about?

Learning as much as I can in this short life and raising my boys like that to always grow.

What accomplishment are you most proud of?

My biggest accomplishment was marring my wife and having two healthy boys. Secondly, my next biggest accomplishment would be winning two Canadian titles and making the world finals in the PBR [Professional Bull Riders].



How would you describe your personal style?

I would have to say that the style of clothing I wear is rodeo style, western and functional for a sport like rodeo.

What is your favorite horse’s name or the one you’ll never forget?

My most memorable bull was called Big Valley Black. He was big and mean. Probably the meanest bull I had ever seen at that time, and I drew him a lot over the years. I’ll never forget the first time we matched up. I was young and so was he. He bucked me off and ran me over. It was a close call. The next three times it went the same: he beat me up. My left leg will never be the same after that year. He got quite a reputation over the next few years throwing cowboys to the dirt and hooking as many as he could get ahold of. This bull was terrifying. I would go on to draw him nine times over my career, and victory only came my way once! It was all worth it. I would score 90 points that day and win a pocket full of cash. The determination it takes to overcome a bull like that is unforgiving and is still rewarding to this day. He has since passed away but not before breeding many cows. His offspring are still running cowboys over today. I was fortunate to have the rancher who owned him give me his skull and he now resides over my fireplace.