My Life’s Work

We believe that what you wear on the job needs to earn your trust. For us, quality, durability and timelessness are part of the promise built into every pair of our footwear. As craftspeople dedicated to the art of shoemaking, we find inspiration in individuals who have forged their own path around following their passion.

Portraits United in Style and Culture

TRUE WEST X TRUE CRAFT



Grit. Determination. Style. The American culture of bull riders, trail riders, ranchers and cowboys reflects the spirit of our fall collection. Shot in the wide-open spaces of the western landscape by legendary photographer Cliff Watts, we recognize the life’s work of these second and third generation horsemen and the legacies they’re each creating.

Meet Zane Lambert

Professional Bull Rider World Finalist

Meet Jalen Sigee

Horseman and Trail Rider

Meet Marcus Semien

Entrepreneur, Black Cowboy and Horse Lover

Meet Patrick McAleenan

Horseman