WHAT DOES A GREAT PAIR OF SHOES MEAN TO EACH OF YOU?
Arian: I think it’s one of those things where it’s the first time you invest a certain amount in a pair of shoes. Certainly, sneakers aren’t always cheap, but my first pair of Allen Edmonds was the first time I bought a pair of shoes and thought, “Oh this is going to be a long-term investment.” It wasn’t that I’m going to wear these until the sole goes out and then I’m getting rid of them. Once you make that initial investment, you care for them. Once you have that relationship with them, you can’t get rid of them.
James: You know, it’s funny because I’m often leftfield with my sizing because I’m a 12 EEE. I lived in Mexico for two years and did a lot of walking everywhere in ill-fitting shoes and I would have blisters and the sides of my toes would be rubbed raw. It was horrible. So, when I came home, I said, “OK if I’m going to work in an office, in a professional environment, I need shoes that fit well.” So, for me it’s all about being able to build a wardrobe around a good-looking shoe, that’s well-constructed, that actually fits my feet. People look at my shoes and they ask about the brand. In Spanish we have a phrase, “Dime con quién andas, y te dire quién eres,” which means, “Tell me who you walk with, and I’ll tell you who you are.” I walk with Allen Edmonds.
Trevor: I used to kind of almost wear it as a badge of honor that I could buy shoes cheap. If I could buy it at 70% off, it didn’t matter if it was a disposable item. I started to develop foot pain and I didn’t know why. Finally, I came to my senses and remembered what a wise man once said, “Never cut corners on anything that separates you from the ground: your mattress, your tires and your shoes.” So, I just started to go through the discovery process. First, I wanted to find something well-made, something that’s going to help my feet, so they don’t hurt. I wanted a little bit more support and I wanted to do it right. I found online forums—a big community with a lot of opinions—and ultimately ended up at Allen Edmonds. Of course, with so many models, colors and varieties it was like, wow, this whole new world opened up to me.